Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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Volume 26 issue 3

Published: 2008, Start page: p235

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1723393	Relevant marketing geography: a competency-based perspective John D. Nicholson, Adam Lindgreen, Philip J. Kitchen (pp. 235 - 252) Keywords: Localization, Marketing strategy, Relationship marketing, Resources, Social capital Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (124kb) ] \| Reprints & permissions
1723395	An empirical examination of service recovery design Kristie K. Seawright, Kristen Bell DeTienne, M. Preston Bernhisel, Charlotte L. Hoopes Larson (pp. 253 - 274) Keywords: Customer retention, Customer service management, Research methods, Service failures, Service improvements Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (119kb) ] \| Reprints & permissions
1723396	Model selection for direct marketing: performance criteria and validation methods Geng Cui, Man Leung Wong, Guichang Zhang, Lin Li (pp. 275 - 292) Keywords: Database marketing, Direct marketing, Modelling, Neural nets, Performance criteria Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (144kb) ] \| Reprints & permissions
1723398	Marketing in small hotels: a qualitative study Jane Moriarty, Rosalind Jones, Jennifer Rowley, Beata Kupiec-Teahan (pp. 293 - 315) Keywords: Hospitality services, Hotel and catering industry, Marketing strategy, Small to medium-sized enterprises, Tourism marketing, United Kingdom Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (134kb) ] \| Reprints & permissions
1723399	Exploring the differences between accountants and marketers in terms of information sharing Tansu Barker (pp. 316 - 329) Keywords: Accountants, Canada, Customer satisfaction, Information management, Information strategy Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (91kb) ] \| Reprints & permissions

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1723094	The role of the Academy of Marketing Andrew McAuley Abstract \| View HTML Editorial
1723093	Editorial Ross Brennan Abstract \| View HTML

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Marketing Intelligence & Planning

Table of contents:Volume 26 issue 3

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Table of contents:
Volume 26 issue 3