Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

Content: Latest Issue | Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Table of contents:
Volume 27 issue 2

Published: 2009, Start page: p177

Icon key:

You have access to this item

Backfiles

Earlycite

Abstract only

Details of your active accounts, and the resources you can access

Articles
Article Id:	Article Information:
1778984	Foster's Lager: from local beer to global icon Leanne White (pp. 177 - 190) Keywords: Advertising, Australia, Brands, Integrated marketing communications, International marketing Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (246kb) ] \| Reprints & permissions
1778985	IMC strategies in new high technology product launches Susanna Winter, Sanna Sundqvist (pp. 191 - 215) Keywords: Integrated marketing communications, Product launch Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (557kb) ] \| Reprints & permissions
1778986	Innovation and performance in SME furniture industries: An international comparative case study Carmen Otero-Neira, Martti Tapio Lindman, María J. Fernández (pp. 216 - 232) Keywords: Business performance, Furniture industry, Innovation, Small to medium-sized enterprises Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (152kb) ] \| Reprints & permissions
1778987	Innovation and the city: a macromarketing approach to industry development Maxwell James Briggs (pp. 233 - 245) Keywords: Cities, Innovation, Macro marketing, Marketing systems, Product management Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (191kb) ] \| Reprints & permissions
1778988	What signifies success in e-CRM? Hande Kimiloglu, Hülya Zarali (pp. 246 - 267) Keywords: Balanced scorecard, Customer relations, Internet Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (176kb) ] \| Reprints & permissions
1778989	A marketing communications framework for small political parties in developed countries Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald (pp. 268 - 292) Keywords: Industrial Countries, Marketing communications, Perception, Political parties Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (471kb) ] \| Reprints & permissions

Editorial

Article Id:	Article Information:
1778990	Editorial Gill Wright, Michael Harker Abstract \| View HTML

Further Information

Login

Search for:

Browse:

Product Information:

Resources:

Marketing Intelligence & Planning

Table of contents:Volume 27 issue 2

Editorial

Further Information

Table of contents:
Volume 27 issue 2