Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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Table of contents:
Volume 27 issue 7

Published: 2009, Start page: p864

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Articles
Article Id:	Article Information:
1817015	Emotional intelligence and marketing effectiveness N. Gladson Nwokah, Augustine I. Ahiauzu (pp. 864 - 881) Keywords: Marketing, Nigeria, Organizational effectiveness Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (100kb) ] \| Reprints & permissions
1817016	Low-income consumers' reactions to low-involvement products Ayantunji Gbadamosi (pp. 882 - 899) Keywords: Consumer behaviour, England, Food products, Low pay, Promotional methods Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (111kb) ] \| Reprints & permissions
1817017	The challenges of internationalising national culture-based hand-crafted products Jesus Cambra-Fierro, Rosario Vazquez-Carrasco, Edgar Centeno (pp. 900 - 908) Keywords: Crafts, Globalization, National cultures, Small to medium-sized enterprises, Spain Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (145kb) ] \| Reprints & permissions
1817018	Reaching and influencing consumers in the prescription medicine market Julia Peters, Deon Nel, Stewart Adam (pp. 909 - 925) Keywords: Drugs, Marketing communications, Marketing strategy, Medical prescriptions, Pharmaceuticals industry Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (217kb) ] \| Reprints & permissions
1817019	Marketing theory and practice: the case of the Egg Card Nnamdi O. Madichie (pp. 926 - 944) Keywords: Financial services, Marketing, Marketing theory, United Kingdom, Virtual banking Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (113kb) ] \| Reprints & permissions
1817020	The beer market and advertising expenditure Kari Heimonen, Outi Uusitalo (pp. 945 - 975) Keywords: Advertising, Beer, Market share Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (174kb) ] \| Reprints & permissions
1817021	Product placement in Bollywood movies Sukhbinder Barn (pp. 976 - 980) Keywords: Brand awareness, Cinema, India, Product positioning Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (50kb) ] \| Reprints & permissions

Editorial

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1817022	Editorial Gill Wright Abstract \| View HTML

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Marketing Intelligence & Planning

Table of contents:Volume 27 issue 7

Editorial

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Table of contents:
Volume 27 issue 7