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Home > Marketing Intelligence & Planning > Table of contents:Volume 30 issue 2
Marketing Intelligence & Planning
ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science
Online from: 1983
Subject Area: Marketing
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Table of contents:
Volume 30 issue 2
Published: 2012, Start page: p116Special Issue: Marketing and SMEs
Guest editor(s): Professor Jesus Camra-Fierro and Dr Edgar Centeno
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17024570 | Do family SME managers value marketing capabilities' contribution to firm performance? Carmen Pérez-Cabañero, Tomás González-Cruz, Sonia Cruz-Ros (pp. 116 - 142) Keywords: Family firms, Financial performance, Marketing capabilities, Non-financial performance, Small to medium-sized enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (296kb) ] | Reprints & permissions |
| 17024571 | Organizational structure and specialized marketing capabilities in SMEs Guilherme Trez, Fernando Bins Luce (pp. 143 - 164) Keywords: Brazil, Inter-firm, Inter-functional, Marketing capabilities, Organizational structures, Small to medium-sized enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (201kb) ] | Reprints & permissions |
| 17024572 | Do switching costs really provide a first-mover advantage? Francisco-Jose Molina-Castillo, Ana-Isabel Rodriguez-Escudero, Jose-Luis Munuera-Aleman (pp. 165 - 187) Keywords: Consumers, Financial performance, Market performance, Order of entry, Speed to market, Switching costs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (261kb) ] | Reprints & permissions |
| 17024573 | Barriers to internationalisation in SMEs: evidence from Jordan Khalil Al-Hyari, Ghazi Al-Weshah, Muhammed Alnsour (pp. 188 - 211) Keywords: Exporting barriers, Exports, Internationalization, Jordan, Small to medium-sized enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (149kb) ] | Reprints & permissions |
| 17024574 | The influence of organizational factors on e-business use: analysis of firm size Victoria Bordonaba-Juste, Laura Lucia-Palacios, Yolanda Polo-Redondo (pp. 212 - 229) Keywords: E-business, Electronic commerce, Information technology knowledge, Small to medium-sized enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (108kb) ] | Reprints & permissions |
| 17024575 | Co-creating corporate brands in start-ups Mari Juntunen (pp. 230 - 249) Keywords: Corporate brand, Corporate branding, Process research, Stakeholders Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (205kb) ] | Reprints & permissions |
| 17024576 | The use of communication activities in the development of small to medium-sized enterprise brands Edgar Centeno, Susan Hart (pp. 250 - 265) Keywords: Brands, Case studies, Marketing communications, Mexico, Small to medium-sized enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (102kb) ] | Reprints & permissions |
| 17024577 | Company image and corporate social responsibility: reflecting with SMEs' managers Elena Fraj-Andrés, M. Eugenia López-Pérez, Iguácel Melero-Polo, Rosario Vázquez-Carrasco (pp. 266 - 280) Keywords: Case studies, Corporate social responsibility, Small to medium-sized enterprises, Values Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (175kb) ] | Reprints & permissions |
Guest editorial
| Article Id: | Article Information: |
|---|---|
| 17024578 | Guest editorial Professor Jesus Cambra-Fierro, Dr Edgar Centeno Abstract | View HTML |
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