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Home > Journal of Business & Industrial Marketing > Table of contents:Volume 25 issue 4
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Online from: 1986
Subject Area: Marketing
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Table of contents:
Volume 25 issue 4
Published: 2010, Start page: p241Special Issue: Trade show and exhibition marketing
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1853520 | An exploratory study of attendee activities at a business trade show Srinath Gopalakrishna, Catherine A. Roster, Shrihari Sridhar (pp. 241 - 248) Keywords: Classification, Cluster analysis, Shopping, Trade fairs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (113kb) ] | Reprints & permissions |
| 1853521 | Exploring visitor experiences at trade shows Diego Rinallo, Stefania Borghini, Francesca Golfetto (pp. 249 - 258) Keywords: Consumer behaviour, Ethnography, Marketing, Trade fairs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (117kb) ] | Reprints & permissions |
| 1853522 | Structure, strategy and performance of exhibitors at individual booths versus joint booths Kåre Skallerud (pp. 259 - 267) Keywords: Marketing strategy, Trade fairs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (112kb) ] | Reprints & permissions |
| 1853523 | The return on trade show information (RTSI): a conceptual analysis Harriette Bettis-Outland, Jane S. Cromartie, Wesley J. Johnston, Aberdeen Leila Borders (pp. 268 - 271) Keywords: Information media, Market orientation, Trade fairs Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (158kb) ] | Reprints & permissions |
| 1853524 | Antecedents and effect of internet implementation for trade shows Li Ling-yee (pp. 272 - 283) Keywords: Internet, Market orientation, Mathematical modelling, Trade fairs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (373kb) ] | Reprints & permissions |
| 1853525 | The role of virtual trade fairs in relationship value creation Anja Geigenmüller (pp. 284 - 292) Keywords: Channel relationships, Trade fairs, Value added Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (208kb) ] | Reprints & permissions |
| 1853526 | Travel trade shows: exploratory study of exhibitors' perceptions Ulku Yuksel, Ranjit Voola (pp. 293 - 300) Keywords: Hospitality services, Tourism, Trade fairs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (105kb) ] | Reprints & permissions |
| 1853527 | The future of trade shows: insights from a scenario analysis Manfred Kirchgeorg, Kathrin Jung, Oliver Klante (pp. 301 - 312) Keywords: Decision making, Strategic management, Trade fairs Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (462kb) ] | Reprints & permissions |
Guest editorial
| Article Id: | Article Information: |
|---|---|
| 1853387 | Guest editorial Harriette Bettis-Outland, Aberdeen Leila Borders Abstract | View HTMLExecutive summary and implications for managers and executives |
| 1853388 | Executive summary and implications for managers and executives Please login | Abstract & purchase [ HTML ] |
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