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Home > Corporate Communications: An International Journal > Table of contents:Volume 14 issue 4
Corporate Communications: An International Journal
ISSN: 1356-3289
Online from: 1996
Subject Area: Marketing
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Table of contents:
Volume 14 issue 4
Published: 2009, Start page: p369Special Issue: Explicating Corporate Identity
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1819604 | Perspectives on organisational change: The struggle between dominating and residual cultures in savings banks Lars Silver (pp. 369 - 388) Keywords: Corporate identity, Financial services, Organizational change, Organizational culture, Savings banks, Sweden Article type: Case study Please login | Abstract & purchase [ HTML & PDF (122kb) ] | Reprints & permissions |
| 1819605 | Implications of Habermas's “theory of communicative action” for corporate brand management Joachim Kernstock, Tim Oliver Brexendorf (pp. 389 - 403) Keywords: Brand management, Corporate brands, Social theories, Stakeholder analysis, Strategic marketing Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (96kb) ] | Reprints & permissions |
| 1819606 | Corporate identity manifested through historical references Anna Blombäck, Olof Brunninge (pp. 404 - 419) Keywords: Corporate branding, Corporate communications, Corporate identity, History Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (105kb) ] | Reprints & permissions |
| 1819607 | Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion Alan Pomering, Lester W. Johnson (pp. 420 - 439) Keywords: Advertising, Consumers, Corporate branding, Corporate identity, Corporate social responsibility Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (114kb) ] | Reprints & permissions |
| 1819608 | Explicating ethical corporate identity in the financial sector Shaun Powell, Wim J.L. Elving, Chris Dodd, Julia Sloan (pp. 440 - 455) Keywords: Business ethics, Corporate branding, Corporate identity, Employee attitudes, Financial institutions, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (98kb) ] | Reprints & permissions |
| 1819609 | Corporate social responsibility and transparent pricing in the case of the euro changeover Urša Golob, Zlatko Jancic, Borut Marko Lah (pp. 456 - 469) Keywords: Communication, Corporate social responsibility, Currencies, Pricing, Slovenia Article type: Case study Please login | Abstract & purchase [ HTML & PDF (93kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1819603 | Public Relations and Social Theory: Key Figures and Concepts Urša Golob and Klement Podnar pp. 470 - 470 Please login | Abstract & purchase [ HTML ] Guest editorial |
| 1819610 | Explicating corporate identity John M.T. Balmer, Shaun M. Powell, Wim J.L. Elving Abstract | View HTML |
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