ISSN: 1356-3289
Online from: 1996
Subject Area: Marketing
Content: Latest Issue |
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
| Article Id: | Article Information: |
|---|---|
| 1858825 | Introduction to the special issue: Corporate communication: the way forward, on the occasion of CCI – Corporate Communication International's 10th anniversary Michael B. Goodman (pp. 133 - 142) Keywords: Corporate communications, Professional services Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (71kb) ] | Reprints & permissions |
| 1858826 | New media: a new medium in escalating crises? Joanna Siah Ann Mei, Namrata Bansal, Augustine Pang (pp. 143 - 155) Keywords: Communication technologies, Conflict management, Corporate communications, Electronic media, Multimedia, Worldwide web Article type: Case study Please login | Abstract & purchase [ HTML & PDF (89kb) ] | Reprints & permissions |
| 1858827 | The persuasive strength of values, reputation, and interest arguments for promoting ethical behavior in a global corporate setting N. Leila Trapp (pp. 156 - 168) Keywords: Business ethics, Corporate identity, Cross-cultural management, Employee attitudes, Multinational companies Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (83kb) ] | Reprints & permissions |
| 1858828 | Learning from corporate mistakes Fred Robins (pp. 169 - 180) Keywords: Business ethics, Corporate social responsibility, Risk management Article type: Case study Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
| 1858829 | Identifying and mapping stakeholders: an industry case study Roger W. Hutt (pp. 181 - 191) Keywords: Annual reports, Chief executives, Corporate communications, Stakeholder analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (76kb) ] | Reprints & permissions |
| 1858830 | Mediating the media: a journalist-centric media relations model Augustine Pang (pp. 192 - 204) Keywords: Communication management, Corporate communications, Corporate strategy, Information media, Modelling, Trust Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
| 1858831 | Considering plain language: issues and initiatives Roslyn Petelin (pp. 205 - 216) Keywords: Australia, Communication, Language, United Kingdom, United States of America, Written communications Article type: General review Please login | Abstract & purchase [ HTML & PDF (84kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|